Case Study
Meet & Drink
An online café for students, workers and even travelers. It offers the user the opportunity to their personalize favorite snacks, meals and drinks anywhere and anytime.
Problem
Why do we enjoy going to a coffee shop? It is a place to either meet friends, study/work or relax from a long day.
Given to the COVID-19 crisis around the world, people were unable to meet and go to indoor spaces. Food delivery in Germany is bounded due to time restrictions. Along with this inconvenience, the menu lacks of transparency about the ingredients it contains nor not all of the products are customizable.Therefore the variety and timeframe to buy a good are limited to the user.
Goal
Create an online coffee shop that provides the possibility to customize your order, see open-air places in the desired distance ratio to enjoy it!
Role:
UX/UI Designer, UX Researcher and Copywriter
Project scale:
2 months Project
Tools
- Figma
- Invision
- Photoshop
- Miro
- Lookback
- Google Forms
My Process
1. Interview Notes
I ran an user research by interviewing 3 personas, that order constantly food online, asking them about their coffee shop and food delivery experiences.
3. Feature Ideation
Based on this information, I introduced various features that address the user’s online shopping and delivery issues.
2. Themes and Opportunities
From these questions, I wrote down the most relevant notes that later were categorized in groups (e.g. offers and descriptions, convenience, online delivery) to identify the main problems and opportunities for the app.
4. Feature Priority
Furthermore, the features were deeply analyzed and placed on value vs complexity quadrant.
Three features were established as a feature of high value and low complexity.(green quadrant)
1. Beverages and foods should have a detailed description, price and calories.
Its transparency allows the user to rely on the app and its service.
2. The User should be should able to customize their drink and meal.
Creates a personalised experience, in which the user modify their order based on their preferences.
3. The User should have a variety of possibility to pay for your order. PayPal, credit card or cash.
The access to payment flexibility eases the user’s experience.
After creating the first high fidelity prototype, I ran a usability study by using Lookback, which enabled me to identify the obstacles the user faced when completing already determined tasks.
The root of those complications was observed, analyzed and adjusted by making the App more accessible to the user.
Making the navigation self-evident, designing more Finger-friendly Tap-targets and clear visible interface elements were key to iterating the first designs.
Subsequently, the alterations were constantly tested with real users.
This App will allow you to order when you are studying late and want a small snack/ special drink when all the supermarkets are closed or when you are late for work and you didn’t have breakfast.
Meet&Drink serves you in a way in that you have it delivered at the desired time and place.
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