Good DesignConverts, Engages, and Retains
Services
User Research & Analysis
Uncover user needs and behaviors to inform design.
UX/UI Design
Design intuitive and visually appealing web and mobile interfaces.
Information Architecture & User Journeys
Structure content and map user flows for seamless experiences.
Prototyping & Usability Testing
Create and test interactive prototypes to refine designs.
Branding & Identity Design
Develop cohesive brand visuals and guidelines.
Webflow Development
Build responsive, custom websites with smooth interactions.
A little about me
I'm Roxana Higgins, a product designer rooted in Berlin, committed to transforming ambitious businesses into digital leaders. My expertise lies in designing human-centered digital products that not only captivate but drive meaningful user engagement.
With a deep understanding of behavioral psychology, I design with purpose—crafting experiences that resonate with users and align seamlessly with your business objectives. Whether it's B2B or B2C, I thrive on solving complex challenges through strategic, data-informed design.
My mission is clear: to immerse myself in your brand, decode your business needs, and deliver innovative, user-centric solutions that elevate your digital presence and amplify your value.
"...She is always looking to challenge and push the boundaries of creating the best experience for the product and users. I always enjoyed seeing her inspiring ideas and had great sparring sessions to fine-tune the desired UI components. Her attention to detail drives her work, where she skillfully turns complex concepts into intuitive and visually stunning designs..."Thorsten Spraul/CTO Workwise
Previous work
In the past 5 years, I've designed consumer-facing products, business-facing products in Germany
Prodzr
Prodzr is a Productivity app that helps the user achieve his goals. He can do this by tracking his progress, by creating tasks, habits and subgoals. This allows for a better overview of his progress.
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Swibb
Online second hand store for used high end cosmetics and perfumes. Users will be able sell, buy or even exchange Products by a fair price.
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Personal Webpage
Freelance work, supporting clients in the creation of a personal website based on their specific goals and design criteria. Here you will find a developers personal website.
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Meet & Drink
An online café for students, workers and even travelers. It offers the user the opportunity to their personalize favorite snacks, meals and drinks anywhere and anytime.
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My Design Principles
Curiosity
Constantly seek to uncover solutions, explore new design possibilities, and understand user behavior, driving innovation.
Problem-solving
Break down complex problems into smaller, solvable components, just like solving a puzzle. Then, analyze user needs, business goals, and technical constraints to find creative solutions.
Systems thinking
Everything is interconnected, and it is important to consider the big picture when making design decisions.
"Working with Roxana was an absolute joy. I sincerely recommend her for her exceptional skills in user experience (UX) and behavioral design. She consistently demonstrated a profound ability to understand the user‘s perspective and design intuitive, engaging experiences that guided positive behaviors."Ana Kolarevic/User Research & Conversion Specialist